You’ve got a Friend in Real Estate: Why a real estate investor relationship is crucial to an agent

You’ve got a Friend in Real Estate: Why a real estate investor relationship is crucial to an agent


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According to the National Association of Realtors confidence index first-time home buying is on the rise across the country and prices of homes in Northern Mississippi are up more than 7% over last year. With this rise in growth and pricing, the opportunities for agents in DeSoto, Tate, and Marshall Counties are ever expanding. As an agent, working with a real estate investor can ensure that you see your share of this profitable time in our market.
The key to being a successful agent begins with identifying and connecting with clients. Networking is essential for this process; the bigger the network, the more likely you will find clients with whom you can work to finalize deals. Partnering with a national real estate investment firm will provide you with access to a deep pool of clients who are actively looking to buy and sell property. An investment company knows their investors and are able to match clients and agents more productively than fishing in the open waters of people who may or may not go through with a deal. Their contacts know what they want and are motivated to find it. In addition, many of the investors who work with real estate investment firms are looking to capitalize on short and long-term investments, providing an agent with an ongoing source of business for years.
Once clients are obtained, it is paramount that an agent establish and market a good reputation. A real estate investment firm can provide a good reference that a potential client will trust and act upon when they are ready to make a move within the market. Clients who know that an agent is backed by a firm with a solid reputation are more likely to trust the agent and send repeat business their way. In addition to the pool of buyers and sellers, you are also gaining access to a network of professionals within the business who can act as conduits to even more business. These brokers, insurance agents, and home inspectors have been vetted by the investment firm and a working relationship with these professionals tells your client that you are connected, reliable, and successful. As your reputation and clientele increase, so will your success.
Although the market is beginning to improve, times are still tough for many when it comes to financing. It is in this regard that a partnership with a real estate investment firm is most beneficial to an agent looking to impress a client and stand above the rest. Because a real estate investment firm works with many different buyers and sellers, they are experienced with a variety of financing options that the average agent is not. They are knowledgeable and experienced regarding portfolio loans, commercial loans, and have access to reliable hard money lenders. A firm’s size and reputation gives them, and therefore you, access to financing opportunities and negotiating power that can make the difference between a discouraged investor and a profitable repeat customer.
A successful real estate agent must to obtain active and repeat clients, meet their needs and expectations in order to build a reputation, and seal the deals that other agents cannot. In order to most effectively achieve these three tenants of real estate, partnering with a nationally recognized real estate investment firm is simply a must-do.

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